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R. Youell Fashion is a grassroots project designed to improve the fashion of young men everywhere. As a student at the University of Virginia, I am disgusted by the high price of tasteful and inventive clothing, and simultaneously agitated by the consistent stereotype of men's fashion as a feminine and rather unimportant aspect of life. With such aggravations in mind, I yearn to shift the paradigm and revolutionize the way young men dress and perceive the world of fashion. Although I cannot guarantee success, it is my unequivocal goal to inspire all of you to see the world in a new and refreshing connotation. So... thank you for viewing my shop, and remember: Within you there is beauty. Within you there is love. Within you there is art. R. Youell Fashion.